Consumer behaviour in retail sector pdf

Zulaikha fatima research scholar, assistant professor amity business school, lucknow dr. The retail sector is tending to spread quickly in india over the last few decades. Once the previous data and information are gathered, marketers use. Consumer behaviour is a decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services. In the coming years, retail sales will become an even bigger part of nigerias gdp. Understanding the consumer is important to know who buys what, when, and how.

The consumer now wants to eat shop and get entertained under the same roof. The major actors operating within this retail sector and the impact of shifting consumer behaviour. This report publishes results from the consumer councils the councils study on online shopping in hong kong. The aim of this study is to determine the impact of the most used tools of sales promotion in retail sector such as. A study on consumer behavior towards organized apparel. The present paper highlights the study of consumer behavior regarding instant food products among the consumers. While these sections will enlighten readers on the latest trends and growth strategies in the retail and fmcg sector. Investigating the effects of smart technology on customer. The purpose of this is to explore paper the levels to which social media platforms are influencing the consumer decisionmaking process for generation x and y consumers in the retail.

Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study. Much like the world of digital, consumer shopping behaviour continues to evolve, as consumers discover new opportunities, both online and offline. Consumer behaviour refers to the behavior that consumers display in searching for, purchasing using, evaluating and disposing the products and services. Consumer behavior is important in helping to forecast and understand for products as well as brand preference. Project report on consumer behaviour in the indian retail sectorsubmitted by submitted togagan jot singh iilm business schoolpgp retail jul200911batch new delhireg. It is very vital to understand the consumer in the retail sector for the survival and.

In an environment of heightened competition, continued industry consolidation, and deeper involvement from privateequity owners and activist investors, challenge everything could be one mantra of consumer and retail companies. Asian retail markets registered explosive growth in opening up of new convenience store. This paper is related to the study of consumer behavior towards organized retail. The retail sector in india is the second largest employer after agriculture, employing more than 35 million people, with wholesale trade generating an additional employment of 5. Behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business.

What social and personal factors affect customer purchase decisions. Relevant indicators of future sales can help project the likely consumer behaviour. In fact, a recent retail trends survey, commissioned by a leading londonbased international brand experience consultancy, has revealed that almost threequarters of millennials still prefer stores. Consumer behaviour, consumer purchase preference, spending pattern, store. The impact of factors influencing the buying behaviour on. With recent grim news about the uk retail sector and household names in trouble, westminster business. Buying behaviour and lifestyles in india too are changing and. Iv certificate this is to certify that the thesis entitled impact of consumer perception on buying behavior in apparel retail sector, with special reference to selected indian cities and. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Get the knowledge you need in order to pass your classes and more. Decoding the consumer behaviour is based on understanding how consumers make purchase decisions and what factors influence those. Occupational changes and penetration of media have caused a significant change in the way the consumer spends his money. A study on consumer behavior towards organized apparel retail.

Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Digital marketing impact on the consumer decision making. This research is an empirical study of consumer purchasing intentions towards international brands in fmcg sector. Mention the words nigeria and economy and theres a good chance youll conjure up images of sprawling oil fields and vast sums of. The role of commercial banks is particularly important in third world countries through i the mobilization of resource. Responding to crises and changing consumer behaviour the impact of the coronavirus covid19 on the retail industry is being widely felt.

The purpose of this is to explore paper the levels to which social media platforms are influencing the consumer decisionmaking process for generation x and y consumers in the retail fashion environment. As part of the wider value chain mapping project in fiji, a household consumer survey was designed to better understand changing urban consumer behaviour and the role of different retail outlets. Predicting consumer behavior in the retail industry. This study adopts an interpretive, exploratory approach, applying a qualitative design. To identify the factors influencing the consumer behavior while selecting retail. To study the consumer behavior in organized apparel retail industry. Amit aggrawal is a bonafide research work for the award of the doctor of philosophy in business. It is therefore crucial to garner insights into drivers of consumer buying behaviour to enable indian retail marketers and corporates to realign their strategies to consumer. In this section we share some of our understanding and knowledge of the business issues of the day. This is to certify that the thesis entitled impact of consumer perception on buying behavior in apparel retail sector, with special reference to selected indian cities and submitted by mr. In recent year, a number of companies have expressed their interest towards retail sector outlets. The growth of mexicos retail and consumer sector and its wider market is happening against the backdrop of some significant structural reforms. A study on consumer behaviour of organized and unorganized retail outles in vadodara city 467 fastest growing convenience store market in the world as the major. Pdf a study on consumer behavior towards instant food.

Consumer preference stability is what allows for market segmentation, catego. Prepare for the future of work retail expert john orr shares how retailers can best prepare themselves for the future of work and. Practically everything thats dear to living a modern life can be attributed to retailers who know the needs of their customers inside out. This report examines these consumer led disruptions and how they represent an opportunity, even an imperative, for manufacturers and retailers to reposition themselves with. It is a particular persons own interest for various reasons and it includes marketing, education and public policy etc. Zulaikha fatima research scholar, assistant professor. Retailers must adapt to changing consumer behaviour or risk collapse. Money makes the world go round, and nothing spins it faster than the consumer goods sector. Empirical study of consumer buying behavior towards international brands in fmcg sector of pakistan dr.

Fashion and apparel sector as an industry is emerging as a growth industry. Within pwc south africa retail and consumer group, our understanding of key industry issues is at the heart of our delivery of services to clients. Unravelling the indian consumer unravelling the indian consumer executive summary driven by technology and modernisation, the retail sector in india is at the cusp of evolution. Normally in consumer behavior, one studies the behavior.

This article provides an understanding of the difference between the terms customer and consumer, the key areas of differences and analyzes the buying behaviour patterns of customers. Consumer behaviour and retail trends 2018 smart insights. Four main applications of consumer behavior the most obvious application of consumer behaviour. We find this to be a time like no other, as largescale trends and disruptions fundamentally and systematically reshape the consumer sector. Traditional retail scene in indiaindia is the country having the most unorganized retail market. The consumer behavior is the root of all marketing strategies and is must to optimize sales, profit and ensure consumer satisfaction. Retail consumer behaviour department of higher education. Use relevant data that focusses on the factors impacting the retail business industry, such as consumer sentiment, available credit, employment factors, and wages. Disruptions throughout the value chain sourcing, manufacturing, transportation, procurement, warehousing and inventory, distribution, marketing. She is a key member of a team exploring how technology can be used to enhance the student learning experience. The role of commercial banks is particularly important in third world countries through i the mobilization. Understanding consumer buying behavior in the retail industry.

Research has identified several key areas in which shoppers are different from consumers. Come browse our large digital warehouse of free sample essays. More than 99% retailersfunction in less than 500sq. Retailing consists of all activities involved in selling goods and services to consumers for their personal, family, or household use.

For example, drop in hourly earnings is an indicator of a likely drop in retail sales. Consumer behaviour is simple a large subset of larger field of human behaviour and an extended field of marketing attracting researchers and marketers from past few decades. To identify the factors influencing the consumer behavior while selecting retail outlet. A comparative study on consumer perception towards organized retail sector with unorganized retail sectors er. The articles in this edition of perspectives on retail and consumer. Investigating the factors affecting customer purchase activity in retail. Factors influencing the buying behavior of consumers towards. Organized sector in retailing has to go a long way to understand the customer. Find out how customers want to engage with you through our four powerful personas. Impact of consumer perception on buying behavior in apparel. For understanding the buying behaviour of the customers in retail stores it is very important to analyze the customer psychology, the factors which influence a customer for buying certain productsservices from the stores and also an analysis of the customers response towards a sales promotion is very critical. Impact of consumer perception on buying behavior in. The growth in the indian organized retail market is mainly due to the change in the consumer behavior. How can retailers get customers to visit their stores more frequently, and buy more merchandise during each visit.

The paper also argues that situational factors should be considered for better predictability of consumers buying behaviour. Pdf consumer patterns have been the dominant point of discussion in. Pdf consumer patterns have been the dominant point of discussion in retailing and marketing for over 50 years. A study of consumer purchase behavior in organized retail. Unravelling the indian consumer deloitte united states. Understanding retail consumer deals with understanding their buying behavior in retail stores. Pdf customer behavioural analytics in the retail sector. Consumer behavior consumer psychology delighteds 2020 retail customer experience guide. The behaviour of the indian consumers has a major change in organized retail sector. Consumer behavior consumer psychology retail customer.

Responding to crises and changing consumer behaviour kpmg china. But, it is always difficult to get customer satisfaction. Consumerfacing industries have quietly grown into a significant economic force in africas most populous nation. Understanding financial consumers in the digital era. Consumer patterns have been the dominant point of discussion in retailing and marketing for over 50 years. A study of factors of consumer buying behavior and its. Consumer market and retail 17 india market overview and trends 17 indian retail industrys growth will be fuelled by strong macroeconomic factors and favourable demographics 23 trends shaping the retail industry in india 40 25 performance of various consumer subsectors 45 consumer sector briefings 46. The impact of promotional tools on consumer buying. Research methodology the research aims to examine the buying behavior of consumer for passenger. Pdf a comparative study on consumers behaviour towards. Consumer behavior towards passengers cars a study in.

Convenience matters serving the new mexican consumer. Dec 27, 2017 data mining is applied in the retail industry to predict an accurate consumer behavior or retail trends. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The deck highlights themes that we will see emerge within the consumer and retail market this year. Exploring how social media platforms influence fashion. Many of these issues drive our programme of publications and thought leadership materials. So, the basic objective of any business is profit maximisation through customer satisfaction. Consumer behavior towards passengers carsa study in delhi ncr 591 4. Consumer trend news retail news and trends retail dive.

This paper is about consumer behavior in context with vishal mega mart. The disposable income in india is growing and has resulted in increased consumer spending habits. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. However, we are just now beginning to understand how complicated and important it is to understand the habits of shoppers. A study on analysis of factors affecting consumer buying behaviour in organized retail sector ms.

The psychology and behavior of consumers in the fashion. The consumer taste and preferences are changing fast in. Charu bisaria research scholar, assistant professor amity business school, lucknow abstract in india there has been a drastic change in retailing. Pdf consumer buying behavior in automobile industry. Office of consumer affairs, industry canada 2 this update highlights the structural changes experienced in the canadian retail landscape since the consumer trends report was released in 2005. Organized and unorganized retail, patronage, consumer value system, attribute. Mar 11, 2019 the purpose of this paper is to explore the levels social media sm platforms are influencing consumer decisionmaking process for generation x and y consumers in the retail fashion environment. All advertisement, sales promotion, sales schemes, prize schemes are based on consumer research. Consumer behavior, retailer power and market performance. Digital marketing impact on the consumer decision making process in nikes customer retail operations in south africa girshwyn reddy 15389317 a research proposal submitted to the gordon institute of business science, university of pretoria, in partial fufilment of the requirements for the degree of master in business administration. It is also important to know how to evaluate consumers response to sales promotion. The banking system forms the important role in the financial sector of an economy.

Consumer trends update canadas changing retail market. Data mining is applied in the retail industry to predict an accurate consumer behavior or retail trends. Retailers which rely on customer footfall, such as traditional brickandmortar department stores, have been significantly affected. So, customer patronization is the theme of retail industry in india. The psychology of consumer behaviour for retail sector. Changing consumer preferences, lifestyle and rising income level. Retailing is the interface between the producer and the individual consumer.

Effectiveness of cobranding on the buying behaviour of. The indian retail industry is composed of organized and unorganized retail markets. Pdf consumer buying behaviour in financial services. Understanding consumer buying behavior in the retail. To study the demographic factors influencing the consumer buying behavior for apparels of two segments i. The impact of factors influencing the buying behaviour on the. It covers sales of goods ranging from automobiles to apparel and food products, and services ranging from hair. Four main applications of consumer behavior the most obvious application of consumer behaviour is for deriving marketing strategy. Once the previous data and information are gathered, marketers use the method to extract new and unidentified behavior from the data. Retailers must adapt to changing consumer behaviour. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers. Questions chapter 2 4 1 how do customers decide which retailer to go to and what merchandise to buy. Retail stores are exponents of status marketing, and can create. Introduction, marketing and consumer orientation, diversity in market place, factors influencing buyer.